Domain 4 Packaging and Marketing Study
From this domain, I have gained the knowledge about packaging and marketing study. In packaging study, the key points that I have learned are: The packaging material used for the product It is important to have good functions for the packaging in terms of the protection barriers, the convenience, containment, and communication. The design of packaging - impart the communication(information) to the consumers The software to design the packaging - improve my IT skill The trend of the packaging design The inspiration of the design ideas Follow the Food Act Regulations Malaysia cannot simply claim the health claims nutrition fact labels ingredients list product name, net volume, best before and etc. In marketing study, I have learned the following things: Determination of SWOT of product Strength - internal factor such as high in vitamin B and antioxidant Weakness - internal factor such as product inconsistency Opportunity - external factor like large target
